Mal Barrett, founder of SwotHub

Meet the founder

Built one learner at a time.

“I started tutoring at 15. After a career in business management, I built SwotHub to give every family the kind of support I spent years giving one child at a time.”
Mal Barrett, Founder

Playful

Curiosity is a better starting point than pressure.

Practical

Learning should travel with children into everyday life.

Welcoming

Every learner deserves tools that feel made for them.

What we are building

Tools for the whole journey.

Curriculum confidence

Gamified quizzes aligned to the UK curriculum, with room for different ages and goals.

Money confidence

Financial literacy woven into real choices about earning, saving, and spending.

Family visibility

Parent-friendly progress, rewards, and missions that make growth a shared experience.

A safer space

No ads, no distractions, and inclusive visuals designed around real families.

Trust & standards

Reviewed, registered and held to a standard.

ICO Registered

SwotHub is registered with the Information Commissioner's Office (ICO) and is committed to responsible handling of personal data.

Educational App Store Certified

SwotHub has been independently reviewed by educational specialists against educational and safeguarding criteria.

About CAM

One source, clearly stated.

CAM (Curriculum Aligned Mentor) is SwotHub's learning companion.

CAM can:

  • Teach lessons step-by-step
  • Provide personalised feedback
  • Help with homework questions
  • Guide revision
  • Support reflection and learning habits

CAM does not complete work for children and is designed to encourage independent learning.

Come along

There is plenty more to learn.